:root{--primary-red: #C62828;--primary-red-dark: #B71C1C;--primary-red-light: #E53935;--primary-red-lighter: #EF5350;--black: #000000;--graphite-dark: #1A1A1A;--graphite: #2C2C2C;--graphite-light: #3F3F3F;--white: #FFFFFF;--gray-50: #FAFAFA;--gray-100: #F5F5F5;--gray-200: #EEEEEE;--gray-300: #E0E0E0;--gray-400: #BDBDBD;--gray-600: #757575;--gray-800: #424242;--gray-900: #212121;--success: #C62828;--error: #C62828;--font-family: "Inter", -apple-system, BlinkMacSystemFont, "Segoe UI", sans-serif;--spacing-xs: .5rem;--spacing-sm: 1rem;--spacing-md: 1.5rem;--spacing-lg: 2rem;--spacing-xl: 3rem;--spacing-2xl: 4rem;--spacing-3xl: 6rem;--radius-sm: 4px;--radius-md: 8px;--radius-lg: 12px;--radius-xl: 16px;--shadow-sm: 0 1px 2px 0 rgba(0, 0, 0, .05);--shadow-md: 0 4px 6px -1px rgba(0, 0, 0, .1), 0 2px 4px -1px rgba(0, 0, 0, .06);--shadow-lg: 0 10px 15px -3px rgba(0, 0, 0, .1), 0 4px 6px -2px rgba(0, 0, 0, .05);--shadow-xl: 0 20px 25px -5px rgba(0, 0, 0, .1), 0 10px 10px -5px rgba(0, 0, 0, .04);--shadow-2xl: 0 25px 50px -12px rgba(0, 0, 0, .25);--transition-fast: .15s ease-in-out;--transition-base: .25s ease-in-out;--transition-slow: .35s ease-in-out}*{margin:0;padding:0;box-sizing:border-box}html{scroll-behavior:smooth;font-size:16px}body{font-family:var(--font-family);color:var(--gray-900);background-color:var(--white);line-height:1.6;-webkit-font-smoothing:antialiased;-moz-osx-font-smoothing:grayscale}img{max-width:100%;height:auto;display:block}a{text-decoration:none;color:inherit}button{font-family:inherit;cursor:pointer;border:none;background:none}.container{width:100%;max-width:1200px;margin:0 auto;padding:0 var(--spacing-md)}.hero{position:relative;background:linear-gradient(135deg,var(--graphite-dark) 0%,var(--graphite) 100%);padding:var(--spacing-3xl) 0;overflow:hidden}@media(max-width:767px){.hero{min-height:100vh;display:flex;align-items:center;padding:var(--spacing-lg) 0}.hero .container{width:100%}}.hero-background{position:absolute;inset:0;background-image:radial-gradient(circle at 20% 50%,rgba(198,40,40,.15) 0%,transparent 50%),radial-gradient(circle at 80% 80%,rgba(198,40,40,.1) 0%,transparent 50%);opacity:.5}.hero-content{position:relative;display:grid;grid-template-columns:1fr;gap:var(--spacing-xl);align-items:center}@media(min-width:768px){.hero-content{grid-template-columns:1fr 1fr;gap:var(--spacing-2xl)}}.hero-text{color:var(--white)}.pre-headline{display:inline-block;background:#c6282826;color:var(--primary-red-light);padding:var(--spacing-xs) var(--spacing-md);border-radius:var(--radius-md);font-size:.75rem;font-weight:700;letter-spacing:1px;text-transform:uppercase;margin-bottom:var(--spacing-md);border:1px solid rgba(198,40,40,.3)}.headline{font-size:2.5rem;font-weight:900;line-height:1.2;margin-bottom:var(--spacing-md)}.highlight{color:var(--primary-red-light);position:relative;display:inline-block}.highlight-secondary{color:var(--white);background:var(--primary-red);padding:0 var(--spacing-xs);border-radius:var(--radius-sm)}.subheadline{font-size:1.125rem;line-height:1.7;margin-bottom:var(--spacing-xl);opacity:.95}.btn-cta{display:inline-flex;align-items:center;gap:var(--spacing-sm);padding:var(--spacing-md) var(--spacing-xl);background:linear-gradient(135deg,var(--primary-red) 0%,var(--primary-red-dark) 100%);color:var(--white);font-weight:700;font-size:1rem;border-radius:var(--radius-lg);box-shadow:var(--shadow-xl);transition:all var(--transition-base);text-transform:uppercase;letter-spacing:.5px}.btn-cta:hover{transform:translateY(-3px);box-shadow:var(--shadow-2xl)}.btn-cta svg{width:24px;height:24px;transition:transform var(--transition-base)}.btn-cta:hover svg{transform:translate(4px)}.btn-cta-large{font-size:1.125rem;padding:var(--spacing-md) var(--spacing-2xl)}.btn-cta-mobile-only{display:none}@media(max-width:767px){.btn-cta-mobile-only{display:inline-flex}.cta-support-mobile-only{display:block}}@media(min-width:768px){.cta-support-mobile-only{display:none}}.btn-cta-inverted{background:var(--white);color:var(--primary-red);border:3px solid var(--white)}.btn-cta-inverted:hover{background:transparent;color:var(--white);border-color:var(--white)}.cta-support{margin-top:var(--spacing-md);font-size:.875rem;opacity:.8}.hero-form{position:relative}@media(max-width:767px){.hero-form{display:none}}.form-card{background:var(--white);padding:var(--spacing-xl);border-radius:var(--radius-xl);box-shadow:var(--shadow-2xl)}.form-card h3{font-size:1.5rem;font-weight:800;color:var(--primary-red);margin-bottom:var(--spacing-lg);text-align:center}.lead-form{display:flex;flex-direction:column;gap:var(--spacing-md)}.form-group{position:relative}.form-group input,.form-group select{width:100%;padding:var(--spacing-md);border:2px solid var(--gray-300);border-radius:var(--radius-md);font-size:1rem;transition:all var(--transition-base);background:var(--white);color:var(--gray-900);font-family:var(--font-family)}.form-group input::placeholder{color:var(--gray-600);opacity:1}.form-group select{color:var(--gray-600)}.form-group select:valid{color:var(--gray-900)}.form-group select option:first-child{color:var(--gray-600)}.form-group select option:not(:first-child){color:var(--gray-900)}.form-group input:focus,.form-group select:focus{outline:none;border-color:var(--primary-red);box-shadow:0 0 0 3px #c628281a}.btn-submit{width:100%;padding:var(--spacing-md);background:linear-gradient(135deg,var(--primary-red) 0%,var(--primary-red-dark) 100%);color:var(--white);font-weight:700;font-size:1rem;border-radius:var(--radius-md);text-transform:uppercase;letter-spacing:.5px;transition:all var(--transition-base);box-shadow:var(--shadow-lg)}.btn-submit:hover{transform:translateY(-2px);box-shadow:var(--shadow-xl)}.form-section{padding:var(--spacing-2xl) 0;background:var(--gray-50);display:none}@media(max-width:767px){.form-section{display:block}}.problem-solution{padding:var(--spacing-3xl) 0;background:var(--white)}.section-title{font-size:2rem;font-weight:800;text-align:center;margin-bottom:var(--spacing-xl);color:var(--gray-900)}.section-title.white{color:var(--white)}.comparison-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(280px,1fr));gap:var(--spacing-lg);margin-top:var(--spacing-xl)}.comparison-card{background:var(--white);padding:var(--spacing-xl);border-radius:var(--radius-xl);box-shadow:var(--shadow-md);transition:all var(--transition-base);border:3px solid transparent}.comparison-card:hover{transform:translateY(-5px);box-shadow:var(--shadow-xl)}.comparison-card.bad{border-color:var(--gray-200)}.comparison-card.bad .card-icon{background:linear-gradient(135deg,var(--gray-400) 0%,var(--gray-600) 100%)}.comparison-card.good{border-color:var(--primary-red);background:linear-gradient(135deg,#c628280d,#c6282805)}.comparison-card.good .card-icon{background:linear-gradient(135deg,var(--primary-red) 0%,var(--primary-red-dark) 100%)}.card-icon{width:60px;height:60px;border-radius:50%;display:flex;align-items:center;justify-content:center;margin-bottom:var(--spacing-md)}.card-icon svg{width:32px;height:32px;color:var(--white)}.comparison-card h3{font-size:1.25rem;font-weight:700;margin-bottom:var(--spacing-sm);color:var(--gray-900)}.comparison-card p{color:var(--gray-600);line-height:1.7}.testimonials{padding:var(--spacing-3xl) 0;background:var(--gray-50)}.testimonials-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:var(--spacing-xl);margin-top:var(--spacing-xl)}.testimonial-card{background:var(--white);padding:var(--spacing-xl);border-radius:var(--radius-xl);box-shadow:var(--shadow-md);transition:all var(--transition-base);border:2px solid transparent;position:relative}.testimonial-card:hover{transform:translateY(-5px);box-shadow:var(--shadow-xl);border-color:var(--primary-red)}.testimonial-quote{width:50px;height:50px;background:linear-gradient(135deg,var(--primary-red) 0%,var(--primary-red-dark) 100%);border-radius:50%;display:flex;align-items:center;justify-content:center;margin-bottom:var(--spacing-md)}.testimonial-quote svg{width:24px;height:24px;color:var(--white)}.testimonial-text{font-size:1rem;line-height:1.7;color:var(--gray-800);margin-bottom:var(--spacing-lg);font-style:italic}.testimonial-author{display:flex;align-items:center;gap:var(--spacing-md)}.author-avatar{width:50px;height:50px;background:linear-gradient(135deg,var(--primary-red-light) 0%,var(--primary-red) 100%);border-radius:50%;display:flex;align-items:center;justify-content:center;color:var(--white);font-weight:700;font-size:1.125rem;flex-shrink:0}.author-info{display:flex;flex-direction:column;gap:.25rem}.author-info strong{color:var(--gray-900);font-size:1rem}.author-info span{color:var(--gray-600);font-size:.875rem}.differentials{padding:var(--spacing-3xl) 0;background:var(--white)}.differentials-grid{display:grid;grid-template-columns:repeat(auto-fit,minmax(300px,1fr));gap:var(--spacing-xl);margin-top:var(--spacing-xl)}.differential-card{position:relative;background:linear-gradient(135deg,var(--gray-50) 0%,var(--white) 100%);padding:var(--spacing-xl);border-radius:var(--radius-xl);box-shadow:var(--shadow-md);border:2px solid var(--gray-200);transition:all var(--transition-base);overflow:hidden}.differential-card:before{content:"";position:absolute;top:0;left:0;width:100%;height:4px;background:linear-gradient(90deg,var(--primary-red) 0%,var(--primary-red-light) 100%)}.differential-card:hover{transform:translateY(-5px);box-shadow:var(--shadow-xl);border-color:var(--primary-red)}.card-number{position:absolute;top:var(--spacing-md);right:var(--spacing-md);font-size:3rem;font-weight:900;color:var(--gray-200);line-height:1}.card-icon-diff{width:70px;height:70px;background:linear-gradient(135deg,var(--primary-red) 0%,var(--primary-red-dark) 100%);border-radius:var(--radius-lg);display:flex;align-items:center;justify-content:center;margin-bottom:var(--spacing-md)}.card-icon-diff svg{width:36px;height:36px;color:var(--white)}.differential-card h3{font-size:1.375rem;font-weight:700;margin-bottom:var(--spacing-md);color:var(--gray-900)}.differential-card p{color:var(--gray-600);line-height:1.7}.target-audience{padding:var(--spacing-3xl) 0;background:var(--white)}.audience-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:var(--spacing-lg);margin-top:var(--spacing-xl)}@media(max-width:1024px){.audience-grid{grid-template-columns:repeat(2,1fr)}}@media(max-width:640px){.audience-grid{grid-template-columns:1fr}}.audience-card{background:var(--white);padding:var(--spacing-xl);border-radius:var(--radius-xl);box-shadow:var(--shadow-md);text-align:center;transition:all var(--transition-base);border:2px solid transparent}.audience-card:hover{transform:translateY(-5px);box-shadow:var(--shadow-xl);border-color:var(--primary-red)}.audience-icon{width:80px;height:80px;background:linear-gradient(135deg,var(--primary-red) 0%,var(--primary-red-dark) 100%);border-radius:50%;display:flex;align-items:center;justify-content:center;margin:0 auto var(--spacing-md)}.audience-icon svg{width:40px;height:40px;color:var(--white)}.audience-card h3{font-size:1.125rem;font-weight:700;margin-bottom:var(--spacing-xs);color:var(--gray-900)}.audience-card p{color:var(--gray-600);font-size:.875rem}.authority{padding:var(--spacing-3xl) 0;background:var(--gray-50);position:relative;overflow:hidden}.authority:before{display:none}.authority-subtitle{text-align:center;color:var(--gray-600);font-size:1.125rem;font-weight:600;margin-top:var(--spacing-md);margin-bottom:var(--spacing-xl)}.authority .section-title.white{color:var(--gray-900)}.authority-grid{position:relative;display:grid;grid-template-columns:repeat(4,1fr);gap:var(--spacing-xl);margin-top:var(--spacing-xl);margin-bottom:var(--spacing-2xl)}.authority-card.clean-card{background:var(--white);padding:var(--spacing-xl);border-radius:var(--radius-xl);display:flex;flex-direction:column;align-items:center;justify-content:center;min-height:200px;transition:transform var(--transition-base),box-shadow var(--transition-base);box-shadow:var(--shadow-md);border:2px solid transparent;text-align:center}.authority-card.clean-card:hover{transform:translateY(-5px);box-shadow:var(--shadow-xl);border-color:var(--primary-red);background:var(--white)}.stat-number-large{font-size:3rem;font-weight:900;color:var(--primary-red);line-height:1.1;margin-bottom:var(--spacing-sm)}.stat-label-clean{font-size:1.125rem;font-weight:600;color:var(--gray-800);text-transform:none}@media(max-width:1024px){.authority-grid{grid-template-columns:repeat(2,1fr)}}@media(max-width:640px){.authority-grid{grid-template-columns:1fr}}.authority-stat{text-align:center;color:var(--white)}.stat-number{font-size:3.5rem;font-weight:900;color:var(--primary-red-light);margin-bottom:var(--spacing-sm)}.stat-label{font-size:1.125rem;font-weight:600;opacity:.95}.stat-icon{width:100px;height:100px;background:#ffffff1a;border-radius:50%;display:flex;align-items:center;justify-content:center;margin:0 auto var(--spacing-md);border:3px solid rgba(198,40,40,.4)}.stat-icon svg{width:50px;height:50px;color:var(--primary-red-light)}.authority-badge{position:relative;text-align:center;max-width:600px;margin:0 auto;padding:var(--spacing-xl);background:var(--white);border-radius:var(--radius-xl);border:1px solid var(--gray-200);display:flex;flex-direction:column;align-items:center;gap:var(--spacing-md);box-shadow:var(--shadow-sm)}.stat-icon-badge{width:60px;height:60px;background:linear-gradient(135deg,var(--primary-red) 0%,var(--primary-red-dark) 100%);border-radius:50%;display:flex;align-items:center;justify-content:center;border:none}.stat-icon-badge svg{width:30px;height:30px;color:var(--white)}.authority-badge .stat-label{font-size:1.125rem;font-weight:600;color:var(--gray-900)}.faq{padding:var(--spacing-3xl) 0;background:var(--white)}.faq-container{max-width:800px;margin:var(--spacing-xl) auto 0}.faq-item{background:var(--gray-50);border-radius:var(--radius-lg);margin-bottom:var(--spacing-md);overflow:hidden;border:2px solid var(--gray-200);transition:all var(--transition-base)}.faq-item:hover{border-color:var(--primary-red)}.faq-question{width:100%;padding:var(--spacing-md) var(--spacing-lg);display:flex;justify-content:space-between;align-items:center;text-align:left;font-size:1.125rem;font-weight:600;color:var(--gray-900);transition:all var(--transition-base)}.faq-question:hover{color:var(--primary-red)}.faq-icon{width:24px;height:24px;color:var(--primary-red);transition:transform var(--transition-base);flex-shrink:0}.faq-item.active .faq-icon{transform:rotate(180deg)}.faq-answer{max-height:0;overflow:hidden;transition:max-height var(--transition-slow)}.faq-item.active .faq-answer{max-height:500px}.faq-answer p{padding:0 var(--spacing-lg) var(--spacing-lg);color:var(--gray-600);line-height:1.7}.final-cta{padding:var(--spacing-3xl) 0;background:linear-gradient(135deg,var(--primary-red) 0%,var(--primary-red-dark) 100%);text-align:center}.final-cta h2{font-size:2rem;font-weight:800;color:var(--white);margin-bottom:var(--spacing-xl)}.footer{padding:var(--spacing-xl) 0;background:var(--gray-900);color:var(--white)}.footer-content{text-align:center}.footer-logo{display:flex;align-items:center;justify-content:center;gap:var(--spacing-sm);font-size:1.25rem;font-weight:700;margin-bottom:var(--spacing-md)}.footer-logo svg{width:40px;height:40px}.footer-logo .logo-image{max-height:50px;width:auto;object-fit:contain}.footer-disclaimer{font-size:.875rem;opacity:.8;margin-bottom:var(--spacing-sm);max-width:600px;margin-left:auto;margin-right:auto}.footer-copy{font-size:.875rem;opacity:.6}@media(max-width:768px){:root{--spacing-3xl: 4rem;--spacing-2xl: 3rem;--spacing-xl: 2rem}.headline{font-size:1.75rem}.subheadline{font-size:1rem}.hero-content{grid-template-columns:1fr}.hero-text{margin-bottom:var(--spacing-lg);text-align:left}.btn-cta{width:100%;justify-content:center}.authority-grid{grid-template-columns:1fr}.stat-number-large{font-size:2.5rem}.section-title{font-size:1.75rem}.comparison-grid,.testimonials-grid,.differentials-grid{grid-template-columns:1fr}}